Full-scale support for K-Beauty's global expansion... From practical strategies to intellectual property protection, all in one place!

 Focus on global expansion strategies through group affiliates Aliexpress and Lazada - Providing practical support such as IP protection know-how and one-on-one customized consulting

Seoul, South Korea, June 9, 2025 -- Alibaba International Group has partnered with the Korea Cosmetic Association (KCA) to host the “K-Beauty Global Jump! Business & IP Strategy Conference” on June 17 (Tuesday) at Tradinoi in Gangnam-gu, Seoul, to support the global expansion of K-Beauty brands.

This conference is designed to simultaneously promote the expansion of K-Beauty brands into overseas markets and strengthen their intellectual property (IP) protection capabilities. Alibaba International Group and the Korean Cosmetic Association plan to provide practical and actionable strategies to domestic cosmetics companies seeking to enter the global stage through this collaboration.

The conference will consist of four main sessions, beginning with an opening speech by Ray Zhang, CEO of Aliexpress Korea, followed by ▲ ‘Analysis of Global Beauty Market Trends for 2025 and Successful Strategies for K-Beauty’ by Aliexpress Strategy Team, ▲ 'Alibaba IP Protection System Supporting K-Beauty Growth,“ ▲AliExpress Korea's Store Onboarding Team will present ”Global Selling Partner, AliExpress Store Onboarding Guide,“ and ▲Lazada's Cross-Border Store Onboarding Team will present ”Lazada Store Onboarding Guide for Southeast Asia's Leading E-Commerce Platform." Additionally, networking opportunities will be available with coffee and refreshments, and pre-registered participants will have the chance to receive one-on-one customized consulting sessions with representatives from Aliexpress and Lazada.

An Alibaba International representative stated, “This conference will provide concrete practical strategies and IP protection know-how to strengthen the global competitiveness of K-Beauty brands. We will continue to expand our role as a platform partner that supports both the overseas expansion and rights protection of domestic brands.”

Meanwhile, Alibaba International Digital Commerce Group actively supports the export of domestic and international brands through global platforms such as AliExpress and Lazada, and this conference is expected to provide a solid foundation for the globalization of the K-Beauty industry.

For more details about the event, please visit the Korea Cosmetic Association website.

AliExpress

AliExpress (www.AliExpress.com), a global e-commerce platform, was founded in 2010 and provides an enhanced shopping experience to consumers in over 200 countries and regions worldwide. Available in 16 languages, including Korean, AliExpress is part of Alibaba International Digital Commerce Group.